Digital Marketing Analytics Helps You to Measure
Monitor, measure and improve your online sales and marketing campaigns with the Goldfinch Analytics advanced analytics platform. Invest marketing budget in the right channel, campaign, digital platform, geography, and ad type.
Visitors Count
Page Views
Page Traffic
Bounce Rate
Click-through Rate
Why Do You Need Digital Marketing Analytics ?
Measuring the effectiveness of a marketing campaign is the biggest challenge the organizations are facing today. Many marketing professionals have the wrong perception of digital marketing analytics that it is all about visitors count, CTR, bounce rate, traffic, page views, etc. This all is web analytics. Web analytics is just a part of digital marketing analytics. Marketing professional needs better insight on the impact of marketing campaigns. They need visibility in the funnel from an impression, interactions, click to conversions- complete buyers’ journey.
It’s important to understand where to invest, which campaigns are doing well, what ad types are working for organization, is it text, image or video, which geography can drive more revenue, which keywords have better strength, which digital marketing platforms are working well and how to make the campaign bid strategy actionable and return on investment (ROI) driven.
Key Questions Digital Marketing Analytics Helps in Answering Are
How should I improvise keywords and search engine performance?
Which marketing campaign has the lowest and highest ROI and where should I invest in?
Which ad channel is working for me and which not?
How much revenue my affiliates are bringing?
Is my marketing budget is enough for pending quarters / Financial Year (FY)?
Who Needs Digital Marketing Analytics?
Chief Marketing Officer
Brand Manger
Campaign Manager
Marketing Manager
Goldfinch Analytics Digital Marketing Analytics
Digital Marketing Analytics Helps Solves your problems from Marketing Campaign to Conversions.
Goldfinch Analytics digital marketing analytics helps you to give visibility in marketing funnel and give better returns in your digital marketing investments.
Key Questions Digital Marketing Analytics Helps in Answering
Understand which marketing channels drive the most revenue
Increase return on your marketing campaigns on various platforms.
Take easy decisions for next year’s marketing budget.
It helps you to decide where you should spend more in next year’s marketing budget.
Decide which keywords are giving more revenue over the web
Conclude which geographical location giving more revenue and which not.
Get visibility on how much money your Ads cost?
Get a 360-degree view on how many conversions you are getting?
Get a complete view of your sales funnel: What happens between click and conversions?
Understand through search-based report: What people do on your website?
If prospects are not converting into customers, it can help you to tell why?
Fix conversion rate issues and understand customer behaviour’s when they do shopping?
Digital Marketing Analytics in a Box
Connect multiple data sources and get instant search engine based interactive dashboards and reports.
Real-time performance report for campaigns, keywords, ad group, ads, customer geography, search query, shopping, and affiliates.
Campaign Performance
Ads Performance
Customer Geography Performance
Shopping Performance
Keywords Performance
Ad Group Performance
Search Query Performance
Affiliate Performance
GET YOUR FREE DEMO TODAY WITH YOUR OWN ENTERPRISE DATA!
Supported Industries
Multiple marketing campaigns, multiple problems, one solution across industries.
CPG
Apparel
Food and Beverages
Media and Entertainment
Retail
High-Tech
Real Estate
Financial Services
Connect Multiple Marketing Data Sources
WATCH DEMO
This is a product overview of Digital marketing analytics based on Goldfinch Analytics platform.
Monitor, measure and improve your online sales & marketing campaigns with Goldfinch Analytics.
0
Data Source0
Daily Stream Records0
Data Volume0
Daily Autonomous Decision