The certainty in 2021 and beyond is that COVID-19 has changed sales pattern forever.
Increasing eCommerce’s share of global retail trade from 14% in 2019 to about 17% in
2020. Due to the significant increase in online orders, eCommerce integration has become
crucial more than ever.
Today’s consumers expect their products to arrive at their door as soon as possible and
want the ability to track their items regularly.
One of our clients, a leading supplier of skin care, should find an affordable way to meet
those needs and improve their eCommerce processes.
Integrating the data between e-commerce and ERP systems helps streamline processes,
such as quote-to-cash, order-to-fulfillment, and supply chain management. The outcome
is improved efficiency and better customer experience.
Challenge:
The company needed to expand their eCommerce activities on their website, which is
backed by 3PL warehouse. With more infrastructure available, the team needed to find a
way to change processes across the supply chain in order to draw orders across multiple
channels, and to maintain service level requirements in many eCommerce markets, that
ensures adequate quantities are available in the right warehouses, and respond to the rapidly
changing market.
To enable eCommerce integration the company had to connect each system to streamline
the eCommerce business process.
The following are the data created by each system.
eCommerce: order to cash, order fulfillments, product information, invoices
Warehouse: inventory level, orders, shipments, distribution and warehouse asset management.
ERP: order status, product information, item management, price information and accounting data
Customer: Returns management, customer experience
As the company adopted the new platforms, they were manually integrating the various
eCommerce processes, resulting in time-wasting, error-prone, and input of data that
disrupted its ability to fulfill orders in a timely manner.
So, to automatically synchronize the data of the entire eCommerce business process the
company was looking for the solution that could bring the data together from all channels
and create a unified view of the data.
Solution:
To break down the data silos and integrate the entire business process, the company
implemented eZintegrations™, a no code next generation iPaaS to integrate the data from
every source- eCommerce, warehouse and ERP.
Our client has significantly reduced the amount of time spent on coding for integration
through eZintegrations™.
They implemented integration from day 1 without any software programmer and built
170 integrations in a quick span of about 7 weeks. So that company can spend a lot of
time and resources on innovation – giving them the flexibility to respond quickly to market
needs.
Results:
In just few weeks, Company has transformed its eCommerce and customer experience,
resulting in 5X growth in web traffic, increased ROI by 2X and a 20% reduction in shopping
cart abandonment.
Additionally, the order fulfillment lead time got reduced from avg 5 days to 2 days and
our customer noticed drastic reduction in missed or delayed orders.
Therefore, after implementing eZintegrations™ our customer reduced operational
costs, automated the manual processes, reduced data errors, increased control,
improved customer experiences, and achieved better insights and analytics.
About eZintegrations™
eZintegrations™ the platform by Bizdata Inc is a no-code, browser-based cloud data
integration platform that does real-time data integration with minimum IT intervention for
connecting software and any enterprise application. By leveraging eZintegrations™ iPaaS,
users can connect data from fragmented sources and empower organizations to
consolidate multiple cloud solutions into a single platform
